The Future of Packaging – A Showcase

27 APRIL 10.45-11.45 | STAGE 3

Reusable packaging as an environmental and commercial success and the role of consumer behavior

Adverse environmental impacts, new legislation and technical innovation, have placed packaging at an interesting point in time. Especially the question of re-useable packaging and consumer behavior have moved to the forefront of the discussion. This event will, based on start-ups concrete solutions and insights into consumer behavior try to deep dive into reusable packaging, its potential and the prerequisites for making it an environmental and commercial success.

This event will showcase and start a conversation on reusable packaging and consumer packaging behavior and try to answer the question; what is needed to make the transition into more reusable packaging a success, both from an environmental and business point of view, and what role does consumer behavior play.

Gitte Kjær (Founder, New Loop) and (Thomas Fugl Founder, Re-Zip) will give a firsthand account on how it is to work with reusable packaging, what their solutions is all about and what barriers they face. Meanwhile Hanne Hjorth from BehaveGreen will contribute with their findings on reusable packaging from a consumer behavior point of view.

Finally, the panelists will discuss, what needs to change to make reusable packaging more widespread and engage in a conversation on when and how it become an environmental and commercial success.

The event will give room to questions from the audience and nerdy conversations on packaging, consumer behavior and environmental impacts.


Thomas Fugl

Co-founder & COO

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Hanne Hjorth

Partner & co-founder
Behave Green

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Gitte Saaby Kjær

New Loop

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What is LOOP?

The leading Nordic cross-sector forum accelerating the transition towards a circular economy. Knowledge sharing, collaboration and promoting groundbreaking solutions and circular business models


Connecting business professionals, investors, entrepreneurs, public authorities, researchers, thought leaders and policy makers.

Where & When?

Copenhagen 26-27 April 2023

Exhibit at LOOP?

Do you have solutions for the circular transition? Companies worldwide have started rethinking their linear business model to circular value chains. Help them build strong sustainable companies with your solution

Stay in the LOOP



Otto Busses Vej 5A 2450 København SV Danmark


Gøngehusvej 2 2950 Vedbæk Danmark


Mette Grydehøj Post +4528305445
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