How can we help all the key players better understand the circular economy? What needs to be explained and demystified? How can we motivate customers and partners to embrace circular practices and principles? What are the ways to convince politicians of its potential to help achieve climate goals?

And how can we tell powerful stories about circularity, without falling into the trap of greenwashing?

In this panel we will unpack the language of circularity and explore the most effective ways to inform, inspire and accelerate the shift to this new paradigm.